SplitLab
A/B testing & CRO
A/B test every change.
Ship what wins.
Run A/B experiments on your site, track real conversions, and let an AI assistant tell you which variant actually moved the needle.
How it works
Three steps to better conversions
Embed one script
Drop a single tag on your site. Visitors are bucketed into variants, consistently and instantly.
Run experiments
Change a headline, a button, a layout. Split traffic and watch conversions land in real time.
Read the results
Statistical significance, uplift, and a Gemini-powered read on what to try next.